Meyer & Studeli

Atelier ensoleille

In 18821, a watchmaker, Fritz Meyer-Scheidegger, from the village of Lengnau in Switzerland decided it was time to set up his own business. He set up a small workshop with ten employess. Shortly afterwards though a financial crisis hit the Swiss watchmaking industry and he was forced to abandon his business, taking up employment at the Kottmann´s ebauche factory (later to become Langendorf SA, then Lanco) as a Chef-Visiteur ("chief-controller").

It was three years1 before he was able to set out again, but this time with the lessons learned from that job, including notably a strong view on the importance of looking after his employees well. This time he set up an operation producing cylinder escapements in the small Swiss town of Soluthurn, which was one of the important bases of watchmaking in Switzerland.

It may be noted that this could be slightly earlier than the official start date according to Roamer and certainly 1888 has been viewed by Roamer as the official start date since at least 1935. I've no independant evidence other than that history to put the start date before 1888 but we can be sure that by 1888 Fritz Meyer had commenced trading.





At this point it is worth recalling that although the Swiss were starting to follow the American example and to industrialise their watch production, a common model was still to buy in components. In August 19042 La Fédération Horlogère Suisse (an industry journal) reported on a labour dispute in Haute-Savoie, France (just to the South of Geneva) and commented that it was surprising that the Swiss were dependant on the Savoie for some of it's horological components. It noted that the Savoie was supplying escapements, gears, other parts and metalwork. Interestingly one of the named French companies was Francois Dancet of Marnez, a supplier of pignons (gears) and in the documents section you will see some correspondence from 1913/ 1914 from L. Tieche Gammeter, another company based in Soluthurn to Francois Dancet regarding the purchases of pignons.


Meyer & Studeli also purchased pignons from Dancet in 1917, though this could have been for the LTG part of the business.

From 1900 Fritz started to register brand names with Femina being the earliest I've seen. In 1905 he registered "Soleure Watch" though this appears to have been a corporate brand rather than a watch brand.

Fritz Meyer was initially buying in components to create his own line of watches and brands to he suit, but he wasn't just making watches to existing designs though, he was creating new calibre designs; registering at least a dozen before he entered into the World Fair at Liege in 1905. His entry won a Bronze medal


It marked an important step forward as soon after he set up a partnership with Johann Studeli (apparently from Langendorf) and together they formed Meyer & Studeli, a partnership which was the basis of a company that would outlast both them and their children. In October 19052 a new calibre design was registered in the name of Fritz Meyer but by June 19062 when the entry for the Milan Fair was made the name had been changed to Meyer & Studeli.

Together they continued to develop new watches, entering into more World Fairs, winning Silver Medals at the Milan Fair in 1906 and Brussels Fair in 1910.


A card from the period 1906 - 1909


In these early days of the company we can see a move from the initial production of ebauches, the basic mechanism, through to the building of complete watches from start to finish. It would take until the Twenties before all production came in house including the making of cases, but in the period 1916/1917 a new step forward was taken by taking over the business of L Tieche Gammeter who also had a factory in Soluthurn. In 1918 the business was re-registed as a limited company - Meyer & Studeli SA. In 1920, as the company headed towards the peak of it's production levels the share capital of the company was increased from one million Swiss Francs to two million.

1926 marked the death of Fritz Meyer but his sons had by then long been active in the business and took control.

Reference dates:

1900 - Femina registered
1901 - Soleure Watch registered
1902 - Elegant Watch, Hora and Excellenz registered
1903 - Moles registered
1903 - Tiega registered (LTG)
1905 - Bronze medal at Liege World Fair
1905 - Palmyra registered (LTG)
1906 - Bronze medal at Milan World Fair - entry registered to Meyer & Studeli
1906 - Pikfein registered (LTG)
1906 - Auch-Da! registered (LTG)
1906 - Cobea registered (LTG)
1906 - La Soleuroise registered (LTG)
1907 - LTG registered (LTG)
1907 - Melodie registered (LTG)
1907 - Pfeil registered (LTG)
1907 - Sagita registered (LTG)
1908 - Roamer registered (LTG)
1908 - Arrow registered (LTG)
1908 - Emisphere registered (LTG)
1908 - Niobe Watch registered (LTG)
1909 - SW in oval and SWC in rectangle with stars registered
1909 - Medana and Medana Watch registered
1909 - Augurio registered (LTG)
1909 - Boron registered (LTG)
1909 - Satisfaction registered (LTG)
1909 - Vali registered (LTG)
1909 - Vidar registered (LTG)
1910 - Silver medal at Brussels World Fair
1912 - Cedric registered (LTG)
1913 - LTG patent winding/ hand setting mechanism
1916 - Letterhead shows lever as well as cylinder movements being sold
1917 - Arrow registered
1917 - Satisfaction transfered from LTG to M&S
1918 - M&S re-registers as M&S SA
1918 - Arrow, Augurio, Cedric, Cobea, Emisphere, La Soleuroise, LTG, Niobe, Palmyra, Pfeil, Roamer, Sagita, Tiega and Vidar transferred to M&S SA
1920 - MS/ Satisfaction and Satisfaction/ MS/ Swiss Made in circle registered
1921 - M&ST/S/Swiss Made in circle registered
1920 - Delia registered
1921 - Satisfaction/ MS in circle registered
1922 - "This watch guaranteed made of best materials and will last with care five years" registered
1923 - "This watch guaranteed made of best materials and will last with care five years" in rectangle with round top registered
1923 - Madonna registered
1926 - Solexa registered
1926 - Tiger logo with Emanuel's registered
1926 - "How can they make them for the money?" registered
1926 - Tiger logo registered
1926 - Tiger logo with Arrow, Medana and Roamer registered
1927 - Rayco, Workhard and Vanguard registered
1927 - MST logo registered
1929 - Meda registered
1930 - Medox and Pall Mall
1931 - Burow registered
1931 - Meda in oval registered
1934 - Meda in V registered
1935 - watch - old Roamer logo, MST264 marked on dial side, no shock protection.
1938 - New Roamer logo Registered in London
1939 - Advert for 'new' pin lever movements 1954 - 1960 RW used in addition to Roamer logo 1962 - Roamer logo modified and includes 'of Switzerland' 1965 (or after 1962) - Roamer logo in serif

Apprentice

This site is a work in progress as my collection is still far from complete. It's focus is on watches of all brands prior to the rebranding of the company to Roamer, as well as a collection of the Roamer Sport range.

The oldest watches in my collection of each escapement type are:

Cylinder: 1908 - MST 41 and MST 41
Lever: 1918 - MST 157, MST 175

I have a 1917 LTG lever MST 189





Sources:

1) Vuk Djurinovic: 125 Jahre Uhrmacherschule Kanton Solothurn

2) La Federation Horlogere Journals and newspapers etc

3) Mikrolisk.de

4) Vintage Roamer Watches

5) Ranfft Watches

With thanks to Mike of mission-RADO.de for help in translation.